Assistant Director, Communication Systems– Enrollment Management Group
Salary: Commensurate with experience
Benefits: Generous
benefits include paid time off including holidays and vacation, retirement
match, and tuition remission for employee and dependents. Details at www.duq.edu/benefits
Location: Enrollment Management Group
Position Status: Full-time
Hours: Varied
Position Number: 241243/10-1022
FLSA Status: Exempt
POSITION
SUMMARY:
This position reports to the Assistant Vice President of Enrollment
Operations and Student Services and supports the administrative functions and
communications systems within Enrollment Management. This employee will be
expected to perform a number of vital roles based on the undergraduate and
graduate admission cycle. The Assistant Director of Communications Systems
works with the Enrollment Marketing and Communications team to support
enrollment (admissions and financial aid) communication from Technolutions
Slate and Banner Communication Manager.
This position will also be
responsible for ongoing testing, quality assurance, list development,
reporting, troubleshooting and support for Slate Deliver and serve as a backup
for Banner Communication Manager. A goal of this position is to expand the use
of these tools to their fullest potential. Administrative work requiring
initiative and independent judgement. Maintenance of confidential information
while ensuring the efficient operation of the office of Enrollment Management.
This position will serve as a
lead communication technology user of Slate, and work to continually optimize
the use of the CRM and any other communication technology tools at the
University or via strategic partners. This position will also be responsible for ongoing
testing, quality assurance, population management, training, reporting,
troubleshooting, support and on-boarding for other campus Slate CRM users.
DUTIES AND
RESPONSIBILITIES:
Manages all formal communications
to prospects, applicants, and current students, including, but not limited to,
printed communications (admission decision letters, scholarship letters,
financial aid notices, Slate Print, etc.), student and staff portal pages, and
checklists. Generates and inventories enrollment letters. Main point of contact
for fulfillment pieces from the enrollment offices through Slate Print and
on-campus mailing departments for pieces such as inquiry and applicant letter,
postcards, viewbooks, etc. based upon fulfillment schedule.
Develops reports and measures
analytics; Tracks results to monitor and optimize message effectiveness in
conjunction with enrollment goals.
Quality assurance; ensuring the
accuracy and integrity of the audience populations and communication flows.
Effectively uses features to maximize CRM functionality, such
as forms, dynamic content liquid markup, snippets, on-demand print, etc. Stays
abreast of best practices, changes, upgrades, enhancements and resources
related to Slate Deliver and shares those with enrollment marcom and University
users.
Supports the Enrollment Marketing
and Communications team ensure delivery of comprehensive communication plans
through communication systems, based upon schedule and the accuracy and
integrity of the audience recipient lists and planned messaging, to support centralized and
school-based graduate and undergraduate enrollment communication efforts.
Maintains
awareness of, shares and utilizes email best practices including
browser/client/device compatibility, optimizing deliverability and message
standards, as well as maintaining CAN-SPAM compliance.
Manages and executes enrollment management centralized
undergraduate and graduate recruitment communication plans via the University’s
CRM system.
Develop and/or coordinate internal communication with
strategic partner plans; Communicate important updates with CRM communications
colleagues across campus.
Works with vendors and vendor systems that integrate with
CRM; Provides vendor partners with mailing lists.
Develops training assets and leads
training sessions (audiences to include admission counselors, school liaisons,
etc.).
Creates and manages a queue system for CRM-communication
requests, also using enrollment management ticketing and tracking system.
Provides end-user support across
the University.
Consults with school liaisons, etc.
on best practices for form usage, leads tracking and event management and their
related communications.
Serves as backup for email
communications and Banner Communications Manager to support the Office of
Financial Aid send financial aid notices and reminders to prospective and
current students.
Produces appropriate enrollment
communication to current Duquesne students.
Supports operational and processing effectiveness for the
entire enrollment division (UG admissions, Graduate Enrollment Services,
Financial Aid, Enrollment Marketing and Communications, Military and Veterans,
and Guest Services). Assists daily mail when necessary.
Assists
with the optimization and administration of the enrollment systems, including,
but not limited to Technolutions Slate and Ellucian Banner.
Participates in various admissions
events (i.e., DUQ Days, Accepted Student Days, etc.)
Performs
other related duties as assigned to support the functions of a dynamic, team-oriented
environment.
Completes other duties as assigned.
REQUIREMENTS:
Minimum qualifications:
Bachelor’s degree from an accredited institution and 1-3 years of work-related
experience.
Prior experience managing CRM communication campaigns can
substitute for specific bachelor’s degree majors.
Previous work experience in CRM communications systems, and
experience developing complex email communication flows including audience
populations, templates, oversight and plan deployment is required.
Preferred qualifications:
Previous
experience with Technolutions Slate CRM and higher education experience
preferred.
Previous experience
in marketing automation, including lead capture forms, nurturing campaigns,
multi-segmented communication flows, including drip campaigns, queries,
filters, content blocks, snippets, A/B testing, and tracking pixels preferred.
Working knowledge of CRM platforms
preferred; experience with Slate and Banner preferred.
Alternately, the successful candidate may possess any equivalent combination of
experience and training, which provides the knowledge, skills and abilities
required to perform the essential job functions. This includes, but is not
limited to, the following:
Strong
communication skills, both oral and written
Attention to
detail and accuracy while multi-tasking
Strong
organization skills
Knowledge of PC
and Microsoft Office Software
Ability to make
decisions in accordance with established policies
Ability to be
proactive, strategic and deadline-oriented in a complex organization
Analytical and
problem-solving skills with the ability to prioritize work
Professional
demeanor with the ability to deal with people in a courteous and tactful manner
regardless of circumstances
Ability to work
overtime and some weekends during peak Enrollment Management periods
Ability to exceed
recruitment goals, facilitate staff development opportunities, exhibit
teamwork, model analytical & critical thinking, engage in creative problem
solving and demonstrate high levels of time management and organizational
skills
Motivation to
work harmoniously with a diverse group of highly qualified team members
Ability to
establish and maintain effective working relationships with the University
Community
Ability to work
with diverse populations and sensitivity to the need of each individual to be
treated with dignity and respect as it relates to diversity in general and the
Mission of the University specifically.
Commitment to the University’s values
of diversity, equity and inclusion, and recognition of the importance of
treating each individual with dignity and respect consistent with the
University’s Mission. Demonstrated
experience with, and understanding of, the broad diversity of the University
community (students, faculty, staff and others).
Ability to
establish and maintain effective working relationships with the University
Community.
Ability and willingness to contribute actively to the mission of the University
and to respect the Spiritan Catholic identity of Duquesne University. The
mission is implemented through a commitment to academic excellence, a spirit of
service, moral and spiritual values, sensitivity to world concerns, and an
ecumenical campus community.
APPLICATION
INSTRUCTIONS:
Applicants are asked to submit a cover letter, resume, and contact information
for three professional references.
Catholic in its mission and ecumenical in spirit, Duquesne University values
equality of opportunity as an educational institution and as an employer. We
aspire to attract and sustain a diverse faculty and staff that reflects
contemporary society, serves our academic goals and enriches our campus
community. We particularly encourage applications from members of
underrepresented groups and support dual-career couples through our charter
membership in this
region's HERC (http://www.hercjobs.org/oh-western-pa-wv/).
We invite applicants for this position to learn more about our university and
its Spiritan heritage by
visiting http://www.duq.edu/about/mission-and-identity/mission-statement.
Those invited to campus for an interview may be asked about ways in which they
see their talents contributing to the continued growth of our community and
furthering its mission.
Duquesne University was founded in 1878 by its sponsoring religious community,
the Congregation of the Holy Spirit. Duquesne University is Catholic in
mission and ecumenical in spirit. Motivated by its Catholic identity,
Duquesne values equality of opportunity both as an educational institution and
as an employer.